You MUST get all the relevant info into the first few lines of an intro paragraph. Ensure Your First Paragraph Gives The Key Info You are giving the journalists key facts so that they can write a feature in their own style. write about yourself as if you are an outsider writing about an artist. It’s really tempting to write something in the first person, but press releases should ALWAYS be in the third person i.e. So to help further your music career and if a major label, public relations firm or media outlets gets hold of it they have all the relevant contact information.

Journalists don’t have time to read your gushing essays they just need the facts!Ĭreating a music press release template can help you keep it short and sweet. But don’t try to be over-descriptive and effusive in your release. To write a music press release well, one page is ideal two pages max if you’ve got a bit more to say. They can be objective and give you a genuine steer on what’s great about you and your work and what’s genuinely interesting. What’s the hook? This is hard, so ask for help from your mates, family or colleagues. So, before you read on, be sure that what you’re sending is actually newsworthy. Make It Newsworthyįirst rule! Never send out press releases for no particular reason.

Make sure there's nothing in band members' pocketsĪgain, one for the editing room.With all of that being said, let’s dive into how you can write a killer press release.

Most of the time, the photos they have taken professionally don't involve them having their instruments with them at the time. Too many bands and musicians rely on having their instruments on a shoot.

Take individual photos without instruments.

This one can throw you a curveball on a shoot but with the use of props or angles, you can combat this.

Get creative with different angles if band members are of varying heights.

Have them at the front of your band photo. Like it or not, they are the focal point of the band. It can tell a larger story if you are able to achieve this Here are some quickfire posing tips for musicians and bands when having their photo taken:Ī good band photo needs depth. If you're not used to it, having your photograph taken is awkward and trying to pose isn't easy. It's weird, isn't it? Bands and singers may have an amazing stage presence, but they can't pose for a photo if their lives depended on it! So you may have found the most incredible location, got yourself some snazzy new outfits, and even hired a photographer to make you look cool.īut how do you pose? Where do you stand? What the heck are you supposed to do with your hands? These mistakes will show you up as a very inexperienced band or band member.

Doesn't work with location or background.

Colours and themes that don't match with each other.

The worst mistakes you can make with this are: This is where a good photographer can also step in. If you're bad at this 'fashion' stuff, you need to find someone in or around the band that can help you because this is such an integral part of getting the shoot right. It's important to give off the same energy and what you want to avoid is that horrible moment where the entire band has brought along outfits that they deem to be super cool, but are in fact just not going to work in the overall composition of your band images. You need to look like one whole band, not 3 different bands standing next to each other. You don't want to be mismatched on the day so be sure to wear stuff that looks like it's out of the same wardrobe at least. To make sure that the entire group is on the same page, it's a good idea for all band members to go shopping together for different outfits. When it comes to band photography, clothes are important as they convey your personality and image. If the location is worth it and you do have a bit of budget to spare to make this happen, it's worth paying to get the best shot you can. Some venues and spaces may charge you for use of their space when taking band photos. If you are serious about promoting your band, you will find a way to get the right location. It doesn't take much more effort to find a different wall with a bit more colour or personality.

Brick walls are boring and predictable, and it's not often how you want your band to be thought of. You want to avoid the 'brick wall' scenario as it's been done a million times. It could be a bar, a local museum, a restaurant, somewhere outside, by the beach. You can be dressed incredibly but shooting in the same location as a bunch of other uninspiring acts is going to see you quickly ignored.Īs with the rest of a band photo session, it would be best for musicians to engage in a search for locations well ahead of time.ĭo your research and discover where the best places to take band photographs are in your area. The right location can make or break a band shoot.

Big business band press photo